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FOR IMMEDIATE RELEASE
Contact:
Rachel Hakala
WinterSilks
(608) 280-9000
WinterSilks to donate proceeds of pink turtleneck to Komen for the Cure
Pink ribbon
spunsilk turtleneck
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(07/30/07) Madison, Wis. WinterSilks, LLC, today announced its partnership with
Susan G. Komen for the Cure, the leader in the global breast cancer movement, and
unveiled its newest style of turtleneck, light pink spunsilk adorned with an embroidered
breast cancer awareness ribbon on the neck.
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Ten percent of the retail price from each limited-edition shirt sold will be donated
to Komen for the Cure, said Chris Vig, president of WinterSilks. The company has
committed to a minimum donation amount of $5,000. The 100 percent silk turtleneck
will be featured in WinterSilks' fall and autumn 2007 catalogs, and will be available
for purchase in the catalog and online at www.WinterSilks.com in August.
'We know breast cancer affects many of our customers' lives and view this as a way
to give something back,' Vig said of the sponsorship, adding that Susan G. Komen
for the Cure is one of the most respected breast cancer education and research organizations
in the country. He said customers' stories about their personal battles with the
disease helped inspire the program.
'Our customers, primarily age 55 and over, are part of one of the most affected
demographics when it comes to breast cancer,' Vig said. 'We receive letters and
emails from customers letting us know how they enjoyed the attributes of silk while
they were ill.'
'Our partnership with WinterSilks is one example of Susan G. Komen for the Cure's
creative opportunities for everyday people to be a part of the breast cancer movement,'
added Cindy Schneible, vice president of resource development at Komen for the Cure.
'The pink turtleneck with the breast cancer awareness ribbon is a great example
of how anyone can support the promise to end breast cancer and add hope to many
women's lives,' she said.
Last month Susan G. Komen for the Cure announced it gave $82 million in breast cancer
research grants last fiscal year, and it set a goal of investing $1 billion in breast
cancer research and community outreach over the next decade. Each WinterSilks turtleneck
will be packaged with a Komen for the Cure educational bookmark.
About WinterSilks
Founded in 1983 in Middleton, Wis., WinterSilks is the nation's largest direct marketer
of silk undergarments, apparel and accessories. It markets its products through
catalogs, a retail store in Madison, Wis., and its Web site. To learn more about
WinterSilks and its partnership with Komen for the Cure, visit www.WinterSilks.com.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything
in her power to end breast cancer forever. In 1982, that promise became Susan G.
Komen for the Cure and launched the global breast cancer movement. Today, Komen
for the Cure is the world's largest grassroots network of breast cancer survivors
and activists fighting to save lives, empower people, ensure quality care for all
and energize science to find the cures. Thanks to events like the Komen Race for
the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the
largest source of nonprofit funds dedicated to the fight against breast cancer in
the world. For more information about Susan G. Komen for the Cure, breast health
or breast cancer, visit www.komen.org or call 1-800 I'M AWARE
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