About WinterSilks®
Some say necessity is the mother of invention. It's also the instigator of some
pretty amazing ideas. Such was the case for the original founder of WinterSilks,
who, 30 years ago, regularly found himself trekking home on late December evenings
in sub-zero weather. One day, having grown weary of waiting for his frozen limbs
to thaw, he happened upon a pair of silk long johns. Willing to give them a try,
he wore them home that very night. Much to his astonishment, they kept him wonderfully
warm and pleasantly dry. The next day, he wore them under his work clothes, and
again, found himself incredibly comfortable at the office, not to mention equally
warmed walking home.
The concept of marketing silk garments to the public was born of this experience.
From that day forward, WinterSilks was in the business of bringing luxurious warmth
to the world. The original concept then expanded from silk long johns to include
lingerie, men's and women's fashions, outerwear, and accessories.
Over the years, WinterSilks developed a strong niche in the specialty mail order
business. With a keen expertise in silk, vast importation experience with the Far
East, and a large following of patrons enamored of beautifully crafted silk garments,
WinterSilks evolved into the largest and most successful merchant of filament silk
in the United States.
WinterSilks, LLC also is recognized as a leader in providing superior service, exceptional
value, and a complete customer satisfaction guarantee. As members of the Direct
Marketing Association, we adhere to the industry’s most thorough professional
standards. In fact, the DMA selected WinterSilks, Inc. as the recipient of its prestigious
Customer Service Excellence Award. WinterSilks also won the Inc. Magazine/MCI National
Positive Performer Award for superior customer focus.
We continually research ways to better serve and satisfy our customers. By following
current trends in the marketplace and listening carefully to customer suggestions,
we are able to update our apparel lines with new styles and fabrications that enhance
our customers' lifestyles. In addition to serving patrons in all 50 states, WinterSilks
is excited to now offer service to Canada and globally through our catalog and website.
Our devotion to our customers has remained steadfast for 30 years, and we look forward
to continuing our role as silk experts and innovators for many more to come.
Traveling to Madison, Wisconsin? If you are in the area, visit our retail store
at 224 State Street in the heart of downtown. Find overstock silk apparel, long
underwear, sleepwear & accessories as well as one-of-a-kind and discontinued
items. All items now outlet priced at 10-50% off catalog prices.
WinterSilks Outlet
224 State Street
Madison, WI 53703
phone: 608-260-0060
Store hours:
Monday - Friday 10:00 AM - 6:00 PM
Saturday 10:00 AM - 5:00 PM
Sunday 11:00 AM - 4:00 PM